March 5, 2015 By intersect2 Categories: Intersecting

Want to boost your ROI by 3X? Then fire up this new proven strategy that we use on all of our campaigns.

This same strategy applies for all types of products, not just t-shirts and hoodies.

Check out and you will find the following:

  • An awesome new way to target people on Facebook
  • Examples of how to intersect totally different niches together
  • A quick and easy Chrome plugin to download and install

Everyone is talking about intersecting but no one is explaining how to do it.

It’s an instant 3X ROI booster that marketers are secretly using to dominate the market.

Does it work every time for every campaign? No, nothing does really. You still have to test, test, test.

But with every new campaign we put up now, we are intersecting interests from multiple niches and it’s working very well. To the tune of 3X ROI what our normal grouping interests strategies were giving us.

So you the sooner you start intersecting audiences, the faster you will stay a head of the competition.

But you aren’t stupid. You don’t take what I or anyone else says as fact. Let’s look at the hard data!

(Want to know how to create high-converting, low-cost ads with Audience Intersect? Click the link to grab The Ultimate Guide to Intersecting)

It's Data Time!

When looking at the hard data, you have to be a bit biased because my results will not be the same for you or anyone else. You still need to test and try different things for your own campaign. But I can say they are working well for us, so you should definitely test them out! Have a look.

What does this screenshot show: The green rectangle shows intersecting interests strategy (new) and the orange rectangle show grouping interests strategy (old) Granted, this test was for multiple campaigns and niches, which gave us a decent sample size. But clearly you can see which strategy won. For those of you who still don’t get it. Intersecting interests is the clear winner here. The cost per conversion dropped drastically on the intersecting interests ads bringing in around 3X ROI what the regular grouping interests ads were giving us. I’d say we were on to something here. (Want to know how to create high-converting, low-cost ads with Audience Intersect? Click the link to grab The Ultimate Guide to Intersecting)

Yes, Intersecting Really Does Work

We’ve seen the audience intersect tool before and people have talked lots about it but why hasn’t anyone stopped for a moment to explain how to use it properly? Because they are making too much money with it, that’s why!

I felt it was about time to spill the beans on this awesome new strategy and get the info out there to all of you.

The amount of strategies and tools that come across our desk is endless. But this one really takes the cake. Oh and it’s free by the way, so that’s a big bonus as well.

Do you see how profitable this tool can be?

Marketers assume once they have something on lock, that’s it, the end all be all. But that’s simply not the case.

Because there are always new methods popping up all over the place that marketers are taking advantage of and that you may have not even heard of.

If you have heard of audience intersecting or seen some things about it, now’s the time to dive right in and apply it to your own campaign.

Conventional wisdom says that the more you test, the better off you are.

But what conventional wisdom ignores is quality of testing. If you spin your wheels testing multiple strategies at the same time (the shiny object syndrome as they call it) you will never succeed.

Let’s assume you created a pretty good audience of say 100k people using Audience Insights for example. Then let’s say you sold a few products with that audience by grouping several interests together. Great, you made a bit of coin but haven’t really hit it out of the park yet.

No worries, intersecting audiences is here to save you. It’s the grand slam method we have all been waiting for.

Facebook Ads Are Dead

I’m kidding, but the old way of running Facebook ads is dead. Which is the strategy of grouping lots of interests together.

Here’s why intersecting works so well:

  • You are only reaching hardcore fans of the niche you are targeting
  • You are hitting people who have possibly not seen ads before
  • You are aiming for 300% ROI campaigns instead of 100% ROI campaigns
  • You can cross niches together to come up with really interesting targeting

Here’s a great example above of intersecting 2 totally different, unrelated niches.

The cynic will complain that this may not work. But what if it does?

You won’t know until you test for yourself, but you can see how you can come up with fresh audiences that the rest of the marketers out there are not targeting. Which means less competition and less cost per conversion for you.

(Want to know how to create high-converting, low-cost ads with Audience Intersect? Click the link to grab The Ultimate Guide to Intersecting)

Layering Interests

So let’s get into more detail now on how to layer interest the right way.

First, you should try starting with 3 different layers of interests. Let’s take Nursing for example.

One layer could be something broad like Licensed Practical Nurse (LPN) or Registered Nurse (RN).

The 2nd layer could be something more niche specific like a type of footwear nurses wear at hospitals.

Finally for the 3rd layer, you could throw in an association for nurses of some sort.

This 3 layer intersecting strategy is the basic level way to doubling or even tripling your profits.

Try it out for yourself and see how it converts!

Not All Ads Are Created Equal

The reality is that breaking out different types of interests per ad may not always work.

That’s why I always stress that you must test for yourself and see what works for you.

Sometimes you will knock it out of the park and hit a home run, other times you might not even make it to first base.

But that’s the nature of the game. You never lose money. Buy data.

Surely if you test enough, you will find winners and you will be able to scale up your campaigns big.

I hope you record your split tests in great depth and detail. Look at the CTR, CPE, CPC, ROI, etc. But at the end of the day, remember all that matter is money in vs. money out.

(Want to know how to create high-converting, low-cost ads with Audience Intersect? Click the link to grab The Ultimate Guide to Intersecting)

Never Give Up

If you want to be a true marketer and entrepreneur, you can’t give up so easily. Make sure you are spending as much as you need to get enough data. Without enough data, we are back to square one and essentially blind on our campaigns.

I like to spend enough to get at least 100 clicks before making a decision on an ad. That’s enough to tell you if it’s going to work or not. Did you make money?

Focus makes perfect. Ain’t that the truth. Focusing in on one strategy at a time and fully testing it out before moving to the next one is key.

Now It’s Your Turn

What do you think? Is Intersecting Really For You?

Let me know in the comments below!


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